211 East 43rd Street, 24th Floor
New York, NY 10017
Email [email protected]
In The Press Back
Citybizlist New YorkMar 2, 2015
Level Group Adds PR Firm The Boreland Group
Innovative Brokerage Initiates Comprehensive Communications Strategy
Level Group (www.levelgroup.com), an innovative, full-service New York City real estate brokerage company, today announced that it has hired The Boreland Group, a boutique public relations agency, to handle the brokerage’s PR strategy and communications. The decision reflects Level Group’s rapid growth and commitment to raising its public profile.
Founded in 2004, Level Group has built a significant reputation in the industry over the past decade. “It’s time for a more formal presence,” says Larry Link, Level Group’s President. “We’ve flown under the radar, but now in our eleventh year, we want to take things to the next level. It’s time to let the world know about the many significant things we are doing.”
With more than 160 real estate agents focused on residential sales and leasing and a growing commercial presence, Michael Greenberg, CEO and General Counsel, explains that Level Group plans to communicate a more comprehensive view of the company’s capabilities. “It makes sense to more fully and completely report what we’re doing in both residential and commercial brokerage so the industry understands who we are and what we are capable of doing for them,” he says.
Level Group turned to The Boreland Group because of the firm’s track record and reputation. The Boreland Group has deep and proven experience in real estate, including representation of Rutenberg Realty, UrbanDigs.com, Heddings Property Group, Fillmore Real Estate, Brown Harris Stevens SELECT, the W New York-Downtown and Jacky Teplitzky.
Located in the heart of midtown Manhattan, Level Group’s pioneering, agent-friendly commission structure has attracted top real estate talent. To fuel its rapid growth, the firm has also focused on streamlining overhead costs and investing heavily in its online presence.
The company looks forward to continued growth in 2015. “We’re focused on improving quality in every area of our business. We’re not satisfied with good enough,” Greenberg concludes.
About Level Group
Founded in 2004, Level Group is a full-service New York City real estate brokerage, handling the full spectrum of real estate brokerage work, including residential and commercial leasing and sales. The first firm in New York City to offer the 100% commission model, Level is known for its open door policy to senior level management, strong training programs and an open, flexible platform on which agents thrive. It has attracted more than 160 agents, many from the city’s larger brokerage firms. CEO and General Counsel Michael Greenberg is a well-known member of the New York real estate bar and has played a central role in structuring, negotiating and closing deals worth billions of dollars. President Larry Link was previously part of Merrill Lynch’s real estate investment banking division, where he was involved in numerous IPO and capital market transactions. Both have deep hands-on experience in both residential and commercial transactions. Link and Greenberg run the firm’s commercial division and work together on major commercial transactions.