370 Lexington Avenue, 24th Floor
New York, NY 10017
- Buyer Info
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- Real Estate Glossary
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Broker Loyalty - Build Relationships for Success
Broker loyalty means choosing to work with only a single broker and it can be a very important factor in your search. Like every good relationship, trust and two-way communication are essential. The broker - buyer relationship takes time to build and as it grows, it becomes more productive for both of you.
A good broker will work incredibly hard for you, searching to find exactly what you are looking for. They are motivated to do this knowing that if they are successful, they will be compensated for their efforts. If you give a broker reasons to suspect that a transaction is not going to occur with them, such as you working with multiple brokers or not being serious about your search, then they naturally will be less inclined to invest the time required to find your dream apartment. As a result, you will be at a competitive disadvantage versus other buyers who are committed to both their brokers and the search process.